Social media has become part of our lives, especially in the corporate world. Around 90 percent of US companies use social media to some extent, and social media marketing can be easy to implement, cost effective and extremely effective.
One of the most important things when it comes to Internet searching is for your company’s name to appear near the top of the search results, and SEO, or search engine optimization has become a big part of that. Using social media to market your company over a sustained period can improve search results rankings, boost traffic and lead to higher conversion rates. It’s also important to have high quality content on your website that will engage your customer, and increase the chances of a sale. Photos, a blog and infographics can all help to make your site visually interesting and appealing. All of that means more customers and more orders, as well as being able to keep your existing customers.
Effective social media marketing can also mean better brand awareness, something that’s important in building and maintaining your brand’s reputation. Over 90 percent of companies indicate that increasing social marketing can increase their exposure, and most potential customers consider that a brand or company featured on social media must be trustworthy and credible. And better brand awareness can lead to a brand or product that’s more trusted by customers, which in turn can lead to higher profits and an edge over the competition.
Using social media costs nothing, making social media marketing one of the most affordable and cost effective types of promotion available. Not only does this mean a larger return on your investment, but the money saved by using the free social media available can then be used for other marketing or promoting expenses, or for growing or improving other aspects of your business. And you don’t need to be a social media expert or have thousands of online friends; it’s easy to use and needn’t take up more than a few minutes of your time each day. Regular interaction with customers also helps to improve your reputation and not only is that an opportunity to answer questions, suggest new products and address customer concerns, it also shows your customers that customer service is important to you.
Because social media involves communicating directly with your customers, it can give you the opportunity to get a useful insight into the marketplace, and assess your customers’ needs. Various tools and programs are available that can let you understand and analyze the demographics of your clients, which in turn can enable more accurately targeted promotions of other types. Marketing with social media also means you can determine which types of content generate the most interest, and over time it lets you build up a reputation as not only an industry leader, but an expert in that particular field.
You probably have a Facebook account, it doesn’t take much more to start using social media marketing to boost your reputation, improve sales and attract new customers.