They say a picture speaks a thousand words.
So just imagine how much a business sign with pictures and words can say to your audience!
Business signage is crucial. Whether you’re putting up an advertisement on a billboard or setting up a sign in front of your physical place of business, these signs will be hugely important to drawing in new customers to your company.
If you’re looking for some ideas on how to make your business signage perform better and create more revenue opportunities for your business, you’re in the right place. Read on for some crucial business signage tips.
- Know Your Audience
The first thing that you need to know about business signage is that you should develop it around your audience. You want a sign that appeals to your audience as much as possible. In order for you to build your sign in that way, you have to make sure that you know your audience very well.
What phrases speak best to them? What thematic images and logos on the sign will actually catch their attention?
The best way to get the answers to these questions is simply to test it out in focus groups. Get some would-be customers together and try a few different business sign designs on them to figure out which one they like the best.
- Stand Out From the Crowd
Remember the simple rule: what stands out gets remembered.
It’s the same principle as the saying that no publicity is bad publicity. If you want people to notice your business sign (which is the first step to them coming into your business and spending money), then you can’t build a sign design that blends in with the background and looks like all the other signs out there.
Instead, your sign should be bold and attention-grabbing. Don’t be afraid to use bold colors, images, and fonts that will achieve that goal.
- Use a Call-To-Action
A call to action is crucial in any kind of business advertising. The importance of signage for your business is in how it gets people to come to your business — the call to action is actually what inspires them to spend money at your company. Without a call to action, you’re just spending a bunch of money on fancy lettering.
- Brand It Well
Consistent design is key to making sure that customers know and remember your brand. Make the business sign’s design consistent with the rest of your branding elements.
- Use Engraved Signs
One of the best-looking business sign designs are the engraved ones. Engraved signs are not only inexpensive but a great way for you to reel in more customers.
High-Performance Business Signage, Made Simple
There you have it. Equipped with this guide to high-performance business signage, you should now be far better able to come up with a business sign that will actually draw more customers and revenue in.
For more business advice, be sure to check out the rest of the articles on the website before you leave!