When starting a business, you want to get the most out of your initial budget. After all, it takes a while before you get your investment back. But with the sheer number of businesses around, you might not know how to stand out.
Don’t feel discouraged yet.
With this guide, you’ll learn about PPC and PPC prices. That way, you’ll know how to harness the power of the internet to your favor.
What Is PPC Advertising?
Before you look into the average PPC prices, you must first learn what PPC is. PPC stands for Pay-Per-Click advertising, a program run on Google or other search engines. The service bills you whenever someone clicks on the ad and travels to your desired link.
PPC’s popularity is stronger because it works even on small businesses. Around 50% of people seeing text PPC ads click them, meaning you get more exposure than you would by relying on organic search. On average, you’ll earn around $2 for every dollar you spend on this advertising method.
Do You Need PPC for Your Business?
PPC benefits your business, regardless of your chosen niche. If you use PPC advertising, you can target a specific audience and raise your business website and landing pages to the top of the search results page. This allows you to convert more leads without earning the ranking necessary with organic SEO.
So, do you need PPC for your business? The answer is that depends on your budget and goals since you must consider organic SEO too. That’s why this method works best when complemented with SEO strategies like SEO audits and optimized blog posts.
What Are the Current PPC Prices?
PPC pricing is standard, regardless of the PPC agency or freelancer you ask to do it in your stead. Often, the amount you spend on PPC is at your discretion. Some agencies need no minimum ad spend while some do.
If you wish to make a PPC campaign on your own, use these considerations to guide your decision:
Google Ads Basics
Using this service allows you to pick the keywords that trigger your ads. After that, set a maximum bid for the amount you’ll pay whenever a person clicks your ad. If your bid is one of the highest for a specific keyword, it appears at the top of the search results.
The main difference between your Google Ad and an organic search result is the small tag showing that you paid for the ad. Regardless, this service is great because you need only pay whenever people click the ad. It means you won’t spend anything on people with no interest in your company.
Your PPC ad price will often depend on the keyword you want to capitalize on as well as your industry. For example, industries within the legal niche pay over $30 to $40 per ad click. If your business is in a less competitive niche, you might end up paying a few cents for each click.
PPC targets the people already searching for terms relevant to your company. This means you get more qualified leads.
But another thing to consider is Google’s consideration of quality score. The search engine determines this score based on your ad’s relevance to the keyword, clickthrough rate, and the landing page quality. It means your Ad rank formula depends on your maximum cost per click multiplied by your quality score.
Average Google Ads Cost
The PPC rates of your Google Ads campaign hinges on some factors. You can control your maximum bid and your ad quality, but you can’t control your competitors’. Also, as mentioned above, your current industry determines the price of your ads per click.
As a small business, you need only pay a dollar or two when advertising on Google. It means paying somewhere between $9,000 and $10,000 on PPC each month if you’re a small to medium-sized business. That means paying $108,000 each year at the minimum.
How Google Spends Your Ad Budget
With Google netting 92% of the global search engine market, you know this company’s PPC feature is reputable. But you must understand how the company spends your budget to get the maximum profit from your PPC campaigns. Each campaign has its own set of unique settings that allow you to control your daily budget.
Running several campaigns is a legitimate strategy. But when you do so, think about the campaigns you want to prioritize more. For example, campaigns promoting your best-selling products and services have more importance.
After that, break your monthly PPC budget into its daily counterpart. This allows you to assign more budget to campaigns with higher priority. If your max bid for an ad is $0.50 for 500 clicks each day, your daily budget is $250.
Take note, you won’t pay more than your ad’s max bid. But you might pay less when considering the competition and the quality score of the ad. If you want the process to be easier, consider hiring an expert in PPC advertising.
Google Ads also allows you to set the right time for your ads to appear. If your business closes at 9 p.m., you can use these ads to encourage customers to visit your enterprise. You can set your ads to appear all day, but you can increase your bids to gain more views during certain hours and days.
Learn the Right PPC Prices Today!
These are the things you must consider to know your PPC prices. Always remember that your PPC ad spend depends on how much you’re willing to pay. But the more you spend, the lower your costs become, especially if you’re using an agency to manage your PPC campaign for you.
Did this guide help you determine your ideal PPC cost? If so, we encourage you to read our other posts and learn more valuable information to help your digital marketing campaign.