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Tate has built a personal brand and business empire beyond his webcam history. His webcam business brought him initial fame, but he has expanded into multiple online and offline ventures. Having exited the webcam business, Tate focuses on building a multi-faceted empire. He wanted financial independence and freedom to do anything he wanted. Tate has stated openly that he wants to become a billionaire. Luxury goods and cryptocurrency play a role in Tate’s expansion.
Hustler’s university
One of Tate’s most profitable enterprises is his online “university” called Hustler’s University. For a monthly fee, members gain access to online business and money-making tutorials. Tate aggressively promotes the site to his millions of social media followers. Hustler’s University currently has over 160,000 active members according to Tate. With monthly fees ranging from $49 to $99, this business is likely generating an enormous recurring revenue stream in the tens of millions. In addition to the main training, Hustler’s University has additional “War Rooms” focused on topics like stocks, eCommerce, and real estate that members pay extra to join. Tate earns income both from the monthly fees and taking a cut of any deals members make following his advice.
Cobratate NFT collection
Tate has also tapped into the exploding popularity of NFTs by launching his non-fungible token collection called The Cobratate. The flagship Cobratate NFT was listed for 3 Ethereum (around $3,400 at the time). Tate promoted it heavily to his audience leading to fast sales. The collection generated over 7,100 ETH (approximately $16.8 million at the time) in trading volume on the first day of trading. With royalties on secondary sales, this lucrative NFT drop added another income source to Tate’s portfolio.
Tate has substantial offline business interests as well, especially in Romania where he lived for several years. After moving to the Eastern European country to pursue lower taxes and cost of living, Tate purchased a luxury home. But he invested far beyond just his residence. Tate bought a casino in Bucharest that became quite popular by catering to a wealthy clientele. It included villas, apartment complexes, and hotels according to the real world review statements. The real figures are unconfirmed, but Tate claims this Romanian real estate portfolio earns him upwards of $600,000 per month in rental income alone.
Exotic Car Rentals and Sales
Tate has mentioned earning money from exotic car rentals and sales in multiple countries. He often shows off flashy vehicles on social media and explains they are part of his rental fleet available for the public to enjoy at a premium price. His special financing strategies allow him to own cars without a large down payment. Tate also owns limited-edition cars he purchased for investment and eventual resale. Another business venture is exotic cars, but details and profits are murky.
With a massive young male following, Tate monetizes his content and image through Tate Media Productions. This private production house in Romania creates and shares videos, memes, clips, and more promoting Tate’s brand. Tate Media Productions has an entire team on staff dedicated to packaging Tate and his messaging for consumption by fans and critics alike. This content engine acts as a 24/7 promotion machine for Tate’s various income streams. The production house also takes outside assignments, which Tate has suggested command $50,000 and up based on their distribution network and reach.
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