What Is Display Advertising? The Basics Explained


There is no doubt that paid advertising is a vital part of your overall digital marketing strategy. While you’re likely familiar with the popular search ads for pay per click advertising, there is considerable value in display advertising as well.

Many people worry about ad blockers when using display ads, but with the right ad and the correct targeting, it has an amazing return on investment. Businesses spend millions of dollars on display marketing every year with great results.

Online marketing is a complicated web of services, but don’t discount the value of visual website ads. We’ll examine what display advertising is and how it can help your business.

What Is Display Advertising?

When you visit a website and see a banner ad or text ad within the copy of the website, you’re experiencing display advertising. There are several ad platforms out there including Google Ads and Facebook Ads.

You create your ads within the platform. There are several types and sizes to choose from and create your campaign. Websites agree to have the ads on the site in exchange for a small portion of profits from the click.

The platform tracks what information the person searches for and provides ads based on that history and if they recently visited your website. You can be on a website about one subject and the ad on it could be about something completely different.

The website does not control what ads are shown on the site.

How Do Display Ads Work?

The process begins by creating the ads using the various size options available. If you’re a business that serves a certain geographic area, then you can choose the radius for people to see the ad.

The most important part of the process is creating your bid and budget. Many platforms use real-time bidding. The RTB meaning is the bids happen when the person visits the site and chooses what ads for them to see.

You can choose to manually change the bids throughout the day, which requires consistent vigilance or have the platform do it automatically. You also need to set your budget and how long you want the ad to run.

If your budget runs out, then your ads won’t be shown.

Types of Display Ads

There are three basic types of display ads: site placement, contextual, and remarketing. If the advertiser chooses the sites, they want the ads to show on, then that’s site placement advertising. Contextual advertising is when the ad is placed on the site based on what the website is about.

The last type is remarketing. If a person visits your site and then leaves without buying anything, then the platform tracks that. It places ads for your website on other sites they visit intending to have them return and purchase something.

Display Ads Are Great for Your Business

A diverse digital marketing plan is important for success and display advertising is worth your time and effort. They have a great return on investment and need to be part of your digital marketing strategy.

If you want to learn more about display advertising, then please explore our site.


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