By 
Struggling to boost sales despite running ads and getting traffic?
Many Amazon sellers ask, “Why aren’t shoppers converting?” or “Why is my bounce rate so high?” The answer often lies in overlooked assets A+ Content and your Amazon Storefront.
Without well-built A+ Content, you miss out on boosting conversions by as much as 10%. Without a storefront, you’re wasting brand traffic and losing control of how shoppers experience your full catalog. Worse, poor design or compliance missteps can get your content rejected or ignored burning time, effort, and ad spend.
A+ Content and Storefronts aren’t just visual upgrades. They’re strategic tools that impact how shoppers perceive your brand, how long they stay, and whether they buy. When used right, they can turn browsers into loyal buyers.
In this blog, we’ll answer the most common questions sellers have about Amazon A+ Content and Storefronts from setup to performance tracking so you can avoid costly mistakes. And if you want to get it right the first time, expert support is just a step away.
Amazon A+ Content
Does A+ Content improve sales?
Yes, Amazon A+ Content can help boost your sales. It gives shoppers more useful and clear information by showing visuals like lifestyle images, comparison charts, and feature highlights. Instead of only reading text, customers get a better idea of what your product offers and why they should trust it.
Amazon says that listings with A+ Content can see an average 5–10% increase in sales. It works especially well for new products, premium items, or when you’re competing with many similar listings.
If people are clicking on your product but not buying, A+ Content might be just what you need to turn views into sales.
Can I add A+ Content to all my products?
You can add A+ Content to all the ASINs that are enrolled in the Amazon Brand Registry. Once your brand is registered, you can use the A+ Content Manager in Seller Central to create enhanced content for your listings. However, A+ Content can only be added to products (ASINs) that are part of your registered brand.
It also needs to be created at the parent ASIN level, and any variations like size or color will automatically display the same A+ layout unless you customize them separately. So while you can add A+ Content to all your products, it’s limited to those that are eligible under your brand, and each listing must be set up individually.
What modules should I use?
The A+ Content modules you choose should clearly explain your product and help customers make a quick decision. Start with a standard image and text module to introduce your product. If you sell multiple versions, add a comparison chart to show the differences. Use four-image and text modules to highlight key features or common use cases.
If you have good lifestyle images, include a full-width banner to show the product in use; it adds a personal touch. For detailed items, a technical specs module is useful to display important info simply. Choose clean, helpful modules that make your product easy to understand and trust.
Can A+ Content help with SEO?
Yes, but not directly. A+ Content isn’t indexed by Amazon’s search engine, so the text in your A+ modules won’t improve keyword rankings as your title or bullet points do. However, it still importantly supports SEO.
Amazon enhanced brand content design helps increase conversion rates, keeps shoppers on your page longer, and makes your listing more engaging. These actions send positive signals to Amazon’s algorithm, which can help improve your organic ranking over time.
So while A+ Content won’t help you get found through keywords, it plays a key role in helping your product sell once people land on your page making it a smart part of your SEO strategy.
What’s the difference between basic and Premium A+ Content?
Basic A+ Content is free for brand-registered sellers and includes simple modules like text, images, banners, and comparison charts. It helps improve your product page by making it more visual and informative, which can build trust and increase conversions.
Premium A+ Content (also called A++ Content) is more advanced. It includes features like videos, image carousels, Q&A sections, and better layouts for mobile. It gives your page a more interactive, website-like feel.
How often should I update or refresh my A+ Content?
There’s no strict rule, but it’s a good idea to update your A+ Content every 3 to 6 months or anytime there’s a big change in your product, marketing plan, or customer feedback. If your product isn’t selling well or has a high return rate, refreshing your A+ Content can help clear up confusion and better explain key features.
You should also update it for seasonal promotions, new product launches, or if competitors change their messaging. If customers keep asking the same questions in reviews or messages, that’s a clear sign your current content isn’t answering them and it’s time for a refresh to improve clarity and boost trust.
What are the common reasons for A+ Content rejection?
Amazon is strict about A+ Content rules, and small mistakes can lead to rejection. Common reasons include using claims like “#1 best-seller,” “FDA-approved,” or words like “cures” or “prevents”—these are not allowed.
You also can’t mention other brands or competitors. Avoid using pricing terms such as “free,” “discount,” or “best deal.” Low-quality images, spelling mistakes, or grammar errors can also cause problems. Using symbols like ™, ®, or © without approval may lead to rejection too. Moreover, you can also review Amazon’s content guidelines before submitting. Following the rules helps your content get approved faster and go live without issues.
How long does it take for A+ content to be approved?
Amazon usually takes up to 7 business days to review and approve A+ Content. After approval, it can take another 24 to 72 hours for the content to appear on your product page. In this case, make sure your content follows all Amazon rules.
Don’t use words like “free” or “guaranteed,” and avoid low-quality images or spelling mistakes. Mentioning other brands or making false claims can also lead to rejection. If changes are needed, Amazon will let you know what to fix. Just remember—editing while it’s under review restarts the process. For faster results, many sellers use Amazon account management services for expert help.
Amazon Storefront
How do I set up my Amazon Storefront?
To set up your Amazon Storefront, you first need to be enrolled in the Amazon Brand Registry. Once that’s done, go to Seller Central, click on Stores, and select Manage Stores. From there, you can start building your storefront using Amazon’s easy drag-and-drop editor.
You’ll choose a layout, add pages, and upload content like images, videos, product listings, and text. Make sure to organize products into clear categories and use high-quality visuals to reflect your brand.
Before publishing, preview your store to check everything looks right. Once submitted, Amazon will review it. This usually takes a few days. After approval, your Storefront will go live.
Do I need a storefront if I already have A+ Content?
Yes, having both A+ Content and a Storefront is a smart move. A+ Content improves individual product listings by making them more engaging and informative, which helps boost conversions. But your Amazon Storefront serves a different purpose: it acts as your brand’s home on Amazon.
It lets customers see your full product range in one place, learn more about your brand, and shop more easily. If you’re running ads or driving external traffic, a Storefront gives you more control over how people experience your brand. So even if you already use A+ Content, adding a Storefront helps you build trust, increase sales, and grow your brand presence.
Can I run ads on my Storefront?
Yes, you can run ads that send shoppers directly to your Amazon Storefront. This is a great way to boost brand awareness and drive traffic to your full product range. You can use Sponsored brand ads to link directly to your Storefront or even a specific page within it, like a category or seasonal offer.
Running ads to your Storefront gives shoppers a more complete view of your brand and helps increase average order value. It’s especially useful during product launches, sales events, or when promoting bundles. Just make sure your Storefront is well-designed and easy to navigate for the best results.
How do I track Storefront performance?
You can track your Amazon Storefront’s performance using the Brand Analytics and Store Insights tools inside Seller Central. These tools show helpful data like how many people visited your Storefront, which pages they looked at, how long they stayed, and what products they clicked on or bought.
You’ll also see where the traffic is coming from Amazon search, ads, or external sources like social media. If you run promotions or drive traffic from outside Amazon, you can use tagged source links to track results.
Reviewing these insights regularly helps you understand what’s working and what needs improvement so you can update your Storefront for better results.
How can I drive external traffic to my Storefront?
Driving traffic to your Amazon Storefront from outside Amazon is a smart way to grow your brand. Start by sharing your Storefront link on social media platforms like Instagram, Facebook, and Pinterest. Use email marketing to promote special collections, new launches, or seasonal offers. You can also run Google Ads or influencer campaigns to bring in targeted traffic.
For better results, use Amazon’s Attribution Tool to track how your external traffic performs. It shows what works and helps you improve over time. The key is to treat your Storefront like a landing page, clear, organized, and made to convert. The more people you bring in, the more you sell.
What’s the difference between a Storefront and a brand landing page?
An Amazon Storefront is like your own mini-website within Amazon. It lets you showcase your full product range, tell your brand story, and organize products into easy-to-browse sections. It’s fully customizable and designed to keep shoppers focused on your brand.
A brand landing page, on the other hand, is usually a single page Amazon creates when someone clicks your brand name on a product listing. It shows all your products but offers limited control over layout and design.
Amazon Storefront design is created by you, while a brand landing page is auto-generated by Amazon. For better branding and customer experience, a Storefront is the smarter choice.
Can I design it myself or do I need a designer?
Yes, you can design A+ Content and your Amazon Storefront yourself using the tools in Seller Central. Amazon provides drag-and-drop modules, so you don’t need advanced design skills to get started. If you have a clear idea of your product’s benefits and good quality images, you can create a solid layout on your own.
However, if you want a more polished look or don’t have time, hiring a designer can help. A professional can create custom visuals, improve the layout, and make sure everything follows Amazon’s guidelines. It depends on your goals DIY works for many sellers, but expert help can take your content to the next level.
Wrapping it up
A+ Content and Amazon Storefronts are more than just design upgrades; they’re powerful tools that influence buyer decisions, build trust, and boost sales. But using them the wrong way or not using them at all can mean missed opportunities, wasted ad spending, and lower conversions. Whether you’re launching your first product or scaling a growing brand, getting these assets right can make a big difference.
Need help creating high-impact visuals, improving performance, or staying compliant with Amazon’s rules? Our Amazon consultants are here to guide you. From strategy to execution, we help you build content that converts and sets your brand apart.
Comments