When a potential customer is making the decision over whether or not to buy a product, the product label design can be a huge factor in influencing them to go ahead with a purchase, or even to pick up your product at all. While this is not normally done consciously, many studies have shown that consumers will be drawn towards attractive label designs. For this reason alone, it is extremely important to the overall success of your product that you have fantastic label design, now known as CCL design, that is effective and gets across the marketing information that you want them to know about your product. Here, we are taking you through our top tips for great label design.
Make Your Label with Intention
Have you thought about how consumers will view your product when it is sitting on the shelf in a supermarket or store? What about where the brand name will be placed or what the first thing a customer will notice about your product label when they are browsing? These are all aspects of label design that you need to take into consideration when you are freshening up your label design. All decisions about your label design should be intentional and this includes everything from the colour of it to the product information that is on there. Although there are no specific rules that you have to follow in label design as you can be creative as you want, it is important to remember that label design can often be a trial and error process to try and find the perfect solution.
If you want to make your product stand out from the crowd, you will need to ensure that your label design is completely original. With so many competing brands on the shelf, you’ll need to make sure people are picking up your product by thinking about what colours you are going to use, the contrast and whether you should include any special effects.
Less Is More
As the old saying goes, less is more, and this is definitely true when it comes to label design. Don’t have your label overrun with information. Keep in simple and eye-catching in the front, then put all other essential information to convince them to buy on the back. Only put the information that is absolutely necessary on the front as not to dissuade potential consumers
Does Your Label Fit the Season?
There are four seasons in the year and your product label design should either fit in with them all or this also gives you the opportunity to switch things up slightly with each passing season. This can be minor label design changes that keep it relevant and eye-catching. There is no need to completely overhaul your design, just keep things simple. For example, when winter comes around why not add a festive touch to your label and some Christmas cheer?