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The SEO process can be divided into four pillars. Consider these pillars to be the foundation of the SEO house. Stability and expansion are impossible without a solid structure. SEO is difficult to navigate. As you learn more about the pillars, you may wish to collaborate with an SEO company in Boise to maximize your efforts.
First Pillar: Technical SEO
Technical SEO is the primary pillar. Why? Before your web pages appear in search engine results, search engines must locate, crawl, and index them.
As we have seen, Google, Yahoo, and Bing use spiders to crawl the internet and collect data from the pages they locate. Your website contains files and directives (little pieces of code) that instruct search engine spiders on how to crawl and index your pages.
The robots.txt file instructs search engines where they should not go. Typically, you want search engines to crawl your entire website. Occasionally, you will utilize the robots.txt file to prevent crawlers from accessing portions of your website with duplicate, thin, or private content that you do not want to appear in search results.
A robots.txt file is distinct from an XML sitemap. It provides search engines with a list of all the pages on your website that should not be crawled, indexed, or displayed in search results. Consider it a resume for your website. It contains the essential information required to begin a dialogue, such as a date a website was last updated and its relative importance compared to other pages.
Additionally, meta directives can be found in the header of every webpage. These directives are hidden from website visitors. Instead, they instruct the search engine bots, page by page, on how to index the content of each page.
Second Pillar: Content and User Experience
With technological SEO in place, search engines are able to locate and index our site pages. The content of each page is what the user discovers.
Since the inception of SEO, content has been the most crucial factor. It consists of text, images, videos, PDFs, tables, and much more. The search engines determine the topic of each page based on its content.
Regarding content and SEO, there are five factors to consider:
Quality
You must have original, well-written material that provides substantial value to your readers.
Keywords
The phrases you wish to appear in search results must be included in the text. Group related keywords and utilize synonyms to provide further context.
Data
Search engines want fresh and updated material. Your blog is frequently the most frequently updated section of your website.
Type
Depending on the topic of the page, you should utilize a combination of text, graphics, video, and other elements that make sense together to create a dynamic, visually appealing, and fascinating page.
Relevance
Relevancy is a measurement of how effectively your site’s content matches search queries. The greater your website’s relevance, the more likely it will do well in search engine results.
Even if your website has excellent information, search engines will disregard it if it is difficult to find and navigate. Regarding user experience, you can satisfy visitors and search engines by attending to the following:
Navigation
Your website’s information is organized in a way that makes it simple for users to locate the content they need.
Look
Your website is straightforward and easy on the eyes, which conveys a sense of trust, authority, and brand identity.
Feel
People appreciate how your website responds to and interacts with them.
Usability
The site is user-friendly and operates consistently, as expected by visitors.
Now that you understand the significance of content to SEO let’s examine how you may improve other aspects of your website to make it more appealing to search engines and users.
Pillar Three: On-Site SEO
The term “optimization” in search engine marketing is overused and difficult to define. What does it mean to have an “optimized” website? It may involve making it run quicker, making it simpler to use or incorporating keywords into the copy.
The most important aspects of a website that should be “optimized” or improved for visitors and search engines are:
Each web page’s header contains tags for the page names and meta descriptions. These are what search engines use to assemble the pieces of information that appear on the results page. Page titles influence a listing’s position and click-through rate (click-through rates). Meta description tags have no effect on the number of clicks.
H1–H6 tags standardize the appearance of headers and divide your material into readable sections. These elements indicate to search engines that this is a page’s or section’s header.
The alternative text on a picture provides a written description of the image to search engines. Alt text is essential for accessibility, but it also aids search engines in determining the subject of an image.
Internal links make it simple for visitors and search engines to navigate between pages on a website. The clickable text indicates the context and significance of an internal link (the anchor text). In addition, they transfer your website’s ranking power from one page to the next.
Structured data are little chunks of code that inform search engines about the precise nature of a page’s content. This also facilitates the placement of websites in search results. Ever wonder how Google is able to include content such as recipes, movie schedules, and concert dates into search results so quickly? Structured data, often known as schema markup, deserves praise.
Auditing the site’s SEO is an integral aspect of developing an SEO strategy. The antithesis of on-site SEO is off-site SEO. Therefore, let’s examine what this entails.
Pillar Four: Off-Site SEO
So far, we’ve discussed your website and the various factors that determine its search engine rankings. SEO is not limited to your website, however. It also depends on how reliable and reputable your website is online.
You could create the world’s best website for a pizza restaurant in New York City. The cuisine is outstanding, and the service is lightning quick. You can visualize it. Google will not include this website in its search results until it receives confirmation from other websites that it is the best in New York.
Google, Yahoo, and Bing Listen in Three Primary Locations For These Off-Site Signals:
There are external links to your website. These links are advantageous because they can transfer authority (ranking power) between websites. Links are a straightforward way for one website to endorse another. The more the authority of a website, the greater the authority a link from that website will confer on the website it links to. A link from The New York Times to your website will provide it significantly more credibility than a link from your dog groomer’s website.
Google Maps is an excellent illustration of a local search profile. If your business has a storefront or serves a specific area, you must list it on Google Maps through Google My Business. Building trust is as simple as providing Google with your location and contact information. And reviews and comments from five-star consumers might aid in building trust.
Social media affects SEO. As described in number one, a link from a Facebook post to your website does not provide the same level of credibility and authority as a regular backlink. However, the connection to your website from your social media profiles on Facebook, Twitter, LinkedIn, and other sites adds value to these profiles.
Summary
Understanding the structure of SEO will help you appreciate its significance. It may also help you understand why collaborating with a team of SEO experts can aid you in achieving your objectives. To discover more about a reputable SEO marketing team’s services, please visit www.bearfoxmarketing.com. We anticipate hearing from you.
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